SuperSize Me!

Adding Value... How are you "Super Sizing" your recruitment strategies? Are you giving compelling reasons for why influencers should allow you time (or more time) to promote your institution/programs to their students?

I was at Staples today and picked up a free magazine called "Canada's SOHO Business Magazine" Not only is it a great magazine, but I also found out about Staples free "how-to" seminars in partnership with BizLaunch.ca...

So use this idea to spin off some value added services to your prospective students and their influencers... but also check out some of these free seminars! Who wouldn't benefit from a little more advice on branding, hiring, how to get free publicity, etc?

I know what you're thinking... "my high school retreat weekend adds value to students and influencers!" And you're right. But think outside the box a bit more. Check out what Prairie is offering their influencers (heck, go right on ahead and register while you're at it!). Look at this event at Prov. Can you see some potential for connection to recruitment?

This may be as easy as having intentional recruitment involvement in events that are already happening (i.e. alumni events, grad dessert table, discounts on continuing ed courses for your "VIP influencers," sponsoring a youth ministry training event that is being hosted by another organization)... or it may require some creative work and/or proposals on your part.

I know you're out there, my google analytics tells me we average over 30 visits per week... any innovative ideas on "super sizing" your recruitment/enrolment efforts?