contributor: Dayna Chu
"Do the Never" by Seth Godin
Here’s a neat way to invent a new Purple Cow.
Figure out what the always is. Then do something else...
Toothpaste always comes in a squeezable tube.
Business travelers always use a travel agent.
Politicians always have their staff screen their calls.
Figure out what the always is, then do exactly the opposite.
Do the never.
Tuesday, January 16, 2007
Subscribe to:
Posts (Atom)