CHEC on this: 2006-10-29

Saturday, November 04, 2006

Astro-Dunn

Hey Dunn, this one's for you... and any of you other crazies that have never heard of Astroboy (my pick as Dunn's cartoon character) click above to hear the theme song... click here to find out more about "the Aaamazing Aaastro-Boooyyyyy..."

Wednesday, November 01, 2006

Blog Links

Quick tip for y'all... scroll down a bit and look right... there's a list of some recruiter's blogs (not neccessarily about recruitment... mostly not...). Comment here to have yours added to the list.

5 Ways to Boost January Enrolment

Happy November! It's not hard to think of Christmas and the new year here in Calgary right now, with our blanket of snow and sub-zero temperatures... it got me thinking of enrolment trends for second semester...

Did you know that many prospective students -- even mature students, don't know that they can start classes in January? If your enrolment numbers are astoundingly high right now, you may not need to make a push for January enrolment... but if you could use a boost in enrolment, here are a few ideas:

Promotional campaign... a "bold sign" road side announcement proclaiming January enrolment options
Radio ad (see if you can get it sponsored by a local business)
Newspaper ad (especially effective for attracting mature students/community ed/continuing ed)
A special brochure or small poster for your display table focusing on January enrolment
Christmas "gift certificates", good for the cost of a class... promote these on your parent page and/or semester-end mailout. While you're at it, throw in a free gingerbread latte card for your campus cafe...

Most of all, don't forget that just when it feels like you're getting SICK of your brand, logo, promotional campaign... others are JUST beginning to recognize it. You are immersed in it, but many don't even know you exist, or have misconceptions about how and when you offer your services (even your own students!). Tell them how it's going to be done... tell them you're doing it, and then tell them how you did it... they'll get the picture AND pass it on.