Five ways to measure R.O.I.

How do you track whether what you're doing in your recruitment strategy is really "worth it"? Here are 5 ways to measure your Return on Investment (R.O.I.)

1. Make sure you have a way of getting reports on click throughs with any web-ads that you use (email me for your ccufairs inquiry form request stats).
2. Ask your new students how they heard about you (all the ways they heard about you) as well as what the key decision factor was.
3. Keep statistics on inquiry cards for events over the course of a few years; analyze the results and factors that may have caused increase/decrease.
4. When calculating value/cost of events, be sure to factor in things like
1. What is/was the key demographic? Is the majority of the population within your target?
2. How many hours is the exhibit area open? Is there a fresh crowd every day, or registered attendees that stay the same the whole time (and for that matter, which of those scenarios works best for you?)
3. How much face-to-face time do you have? Is there an opportunity to present to key prospects or influencers?
5. Code your advertising with a special "coupon" or "call to action" that helps you to track how contacts heard about you (sometimes they don't remember). For example, in a newspaper ad: offer a free latte at your cafe, a free magazine subscription offer, or a free book of some sort that you can send them.

What's one way you measure your R.O.I.?